Dr. Simon S. Litvin, CEO/President, GEN TRIZ, USA, PhD, TRIZ Master
Dr. Simon Litvin is one of the world’s foremost experts on innovation methodology, including TRIZ, Value Engineering, Six Sigma, etc. He has more than 40 years of experience developing, teaching, and implementing innovative methods. Dr. Litvin is one of the architects of advanced TRIZ methodology – GEN TRIZ. Dr. Litvin is one of the authors of modern Function Analysis, Trimming and Feature Transfer techniques, Cause-Effect Chain Analysis, Function-Oriented Search, and Main Parameters of Value Discovery.
Dr. Litvin is the founder and CEO/President of GEN TRIZ, LLC the biggest TRIZ-based company in the world. Dr. Litvin led numerous international consulting projects for Fortune 500 companies such as Alcoa, British American Tobacco, Clorox, Colgate-Palmolive, General Electric, Intel, Kimberly-Clark, Mars, Novartis, GSK, Pepsi, Owens-Illinois, P&G, Siemens, Tyco, and Unilever.
Dr. Litvin has over 110 publications to his credit, including 7 books and more than 30 patents. Dr. Litvin is a Vice President R&D of International TRIZ Association (MATRIZ) and Chairman of TRIZ Master Certification Board. He is also a member of Altshuller Institute for TRIZ Studies and European TRIZ Association (ETRIA).